According to the reports from ChannelNews Australia, Samsung electronics is planning to go with a total brand makeover that may be exposed at CES 2013 in Las vegas in January. By re-branding itself the company’s aim is present itself as a “more vibrant worldwide brand”. The channel’s sources inside Samsung have exposed that the Korean tech-giant has hired the group of designers connected with Nike’s brand picture building projects. “Even the marketing will modification with products linked to way of life activities similar to what Nike does”, stated one of the sources.

Samsung desires to free itself from its “foreign brand” picture to look more global. As a result of the company’s re-branding project, we may see a new logo with different colors for different sectors of Samsung Electronics. We will have to wait till January before we can have the very first glimpse of the re-branded Samsung’s logo.

Source: ChannelNews