We’re not used to Apple getting things wrong but it seems that the company is making a worrying practice of it recently. with that said, the Cupertino-based company has acted rapidly to rectify its newest synthetic pas by reversing course on its stance on compensating ten winners of its newest ‘Shot on iPhone’ campaign.

Apple recently announced another ‘Shot on iPhone‘ competition which allows anybody with an iphone to submit a photograph which has been captured using their smartphone.

Apple then intends to judge these photographs through a panel of judges and then choose the top 10 winners to be used in Apple marketing campaigns. This is, of course, an outstanding opportunity for budding photographers to get their work featured by one of the most significant companies in the world but Apple’s decision to use their images for totally free hasn’t exactly gone down too well.

After listening to and pondering the criticism and feedback, it seems that Apple has reversed course and chose to compensate the photographers, as evidenced by a new paragraph added to the original ‘Shot on iPhone’ press release:

Apple believes strongly that artists ought to be compensated for their work. photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.

The addition of royalty fees will be a much welcome perk for all of those photographers who are wanting to submit their work to Apple as part of this contest. once the 10 winners are chosen, Apple plans to use the photographs on billboards around the world as well as what it describes as other “Apple marketing” channels. due to this amend, it now represents an outstanding opportunity to have their photography seen all over the world as well as getting paid at the same time.

How, when, and to what extent those winners will be financially compensated is currently entirely unclear. numerous photographers wanting to make a name for themselves would argue that exposure from one of the world’s largest and many respected brands would be payment enough. However, if there is a financial reward as well as that aforementioned exposure, then it makes the competition even much more worthwhile for those entering.

(Source: Apple)

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