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“HELLO BARBIE” UNDER THE knife

In February, Google and Mattel introduced their hi Barbie Internet-connected toy. This Barbie has an internal microphone, a WiFi connection to Google’s voice recognition services, and a speaker to carry on a “conversation” with the targeted child.

Like the folks at Somerset Recon, we’d say that this is an Internet of things (IoT) device that’s just begging for a teardown, and we’re completely looking forward to their next installment when they pore through the firmware.

On the hardware front, Barbie looks exactly like what you’d expect on the inside. A Marvell 88MW300 WiFi SoC talks to a 24-bit (!) audio codec chip, and runs code from a 16Mbit flash ROM. There’s some battery management, and what completely looks like a JTAG port. There’s not much else, because all the brains are “in the cloud” as you kids say these days.

From day to day we alternate between the guarantee of IoT and being anti-IoT curmudgeons, so it ought to come as no surprise that we’re of two minds about hi Barbie. First, there’s the creepy-factor of having your child’s every word overheard by a faceless corporation with “evil” in their mission statement (see what we did there?). Next, we’re not sure that it’s ok to record everything your child says to a toy and listen to it later, even if you are the parent. Hackaday’s [Sarah Petkus] summarized this neatly in this article.

But mostly, we’re curious about how well the thing actually works and what it will finish with naughty words. and who will take on the task of reviving the Barbie Liberation Organization? now we completely want to go out and purchase one of these things.

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